“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that goes into crafting a superior smoke.”
Jay-Z’s role in Monogram cannabis
Monogram didn’t appear out of thin air. Hov has the might of Subversive Capital Acquisition Corp (a special purpose acquisition company) and partners like Michael Auerbach behind him, along with an estimated $575 million to back the brand. Monogram also has the support of Left Coast Ventures, which works with other notable cannabis entities like the Marley estate and Carlos Santana.
I’m not a businessman, I’m a business, man.
And while the rapper has been known to say that cannabis gives him anxiety and paranoia, he’s still mentioned it throughout his career – from indulging on vacations in “Feelin It”, to shouting out his smoker friends in the studio (“La-La-La”), to asking someone to roll him one to get over writer’s block saying “I smoked some weed and that’s how I finished ‘Izzo’.”
Following the blueprint
llegal drugs provided the seed capital for his multi-platinum rap career, and talent and timing helped push Hov to where he is today. While he is the latest to join in on the green rush, he certainly isn’t the last.
Will Jay-Z create a new blueprint for rappers to break into the business? Many are certain to take note. But only time will tell how the Carter dynasty grows with cannabis.